Step 6 of 6 · The one-page no (or yes)

One idea. One bounded offer. A decision.

Write one small paid thing you'll offer a real person before you build anything else. If they say no, you've learned it without building.

The one idea

A bounded offer (one specific result, for one named payer, at one price, with a date you'll ask by) beats a demo. People can say yes or no to an offer. A demo only gets praised.

Your blank

The bounded paid offer I will make before another feature is ___.

The page picks out who pays, the price and the date from your words. You only answer one thing:

It promises one finished result

Your result

BLANK

Your field card

Everything you wrote across the six steps, in one place. Copy it, download it, or bring it to the clinic.

Missing something? Go back: 1 · 2 · 3 · 4 · 5

If you'd like help: the field-card clinic

You don't need the clinic. Every step above stays free. The clinic is a paid review of one idea, by a real person.

What you get

We go through the six questions on your idea together, in words, with no score
Your refusals checked, with KILL if that's the honest answer
One bounded paid offer drafted for a named payer
The card above, cleaned up, to keep

What you don't get

A success prediction or a percentage
Countdown timers or "only 3 spots left"
A promise that a founder's screenshot will be yours

How it works

One idea, 30–45 minutes, written or on a video call.
You get a written TEST, REPOSITION or KILL verdict, with reasons and one next offer.
Price: one payment, no subscription.
Full refund if the verdict is late, or if you ask before we start.

Booking note: what I most want from the clinic is ___.

I want to book Maybe later, keep me posted I'll run it myself

Your booking intent

—

Booking opens soon Weekly note opens soon

Nothing can be paid here yet. Your note stays in this browser.

Where you are now

You now have:

Next blank, in plain words:

none. You have filled all six. Later issues add these blanks: which country and currency your payer pays in; the event that happens just before someone buys; what actually disappeared when a competitor died; the job people paid for before the latest AI feature; the refusal your idea fails; the cost per job that would force a change.

Booking opens soon

Or start again with a different idea. Clear your answers at the bottom of any page first.